How did we get from there to here? And, we have a lot to learn. These are my initial impressions after scanning the pages of Megg's History of Graphic Design. How did we get from simple prehistoric cave paintings, made from earthy materials,
to multi-color digital designs?
My second impression, is that religious, economic, and political historical movements have influenced graphic design. For instance, early in history, the importance of religion played a significant role in the elaborate graphic design of handmade biblical and illuminated manuscripts. Later in history, technical advances developed during the industrial revolution seemed to inspire a greater variety of type, use of a basic color palette, more commercial use of graphic design, and incorporation of various new art styles. An example of this can be seen in a poster designed by Leonetto Capiello in 1903, for E.A. Mele & Co.
Further into the book, it appears that political events have also effected graphic design, particularly when influencing popular thought. Politically influenced graphic design has not only presented information, but has spoken, through design concepts, directly to the observer; to involve and inspire the reader to take action. The Uncle Sam Army recruiting poster exemplifies political influence on graphic design,
My last impression, after looking through Megg's History of Graphic Design, is one of awe. I'm overwhelmed by the wealth of design work that came before us, and feel fortunate to learn from and build upon this legacy; harnessing the work of the past and incorporating that work to suit our communication needs today. The importance of the alphabet for instance, something I took for granted before reading this book, is abundantly more significant to me now. And, I'm inspired to learn more and more about how did we get from there to here!
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